Creativity produces both pain and promise. From the paradise of words to the elite sketch of an artistes pen, we escape beyond distraction. Beyond the boughs of our blessed reality, to a kingdom where giants sleep, and castles refuse to be concocted in air How many of us spend year in and year out, terrified of rejection, that stamp of disapproval. Yes you are, yet no your not who you profess to be. Therefore we procrastinate, tip toeing towards our greatness, eager to explore our hungry selves. As a creative remember there are always three perspectives, you, the publisher, and the audience. If it’s a product, well, whatever you produce becomes product. The internet is your marketplace, it is your playground, to pitch, market and make a profit. Every creative needs a handbook, a marketing guide that assists you with the financial conversion of creative product to financial outcome. Where is the gap in the market? Are you using Google keywords or the search engine optimisation tool to find what your audience is looking for, have you created a mind map with much structure to organise other elements of your journey, such as networking. Some of us are beyond our dreams, once you find a formula, stick to it, it may be repetitive, tedious, exhausting, yet you are striving towards a positive outcome. Keep going!